1. Introduction

Briitely (“Briitely,” “we,” “our,” or “us”) is committed to protecting personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Canada.

This Privacy Policy describes how personal information is collected, used, disclosed, stored, and protected in connection with access to and use of the Briitely platform, website, and related services (collectively, the “Services”).

Briitely operates as a business-to-business (B2B) white-label software platform powered by GoHighLevel, providing customer relationship management (CRM), marketing automation, and related tools to business Customers and their authorized users.

2. Scope and Roles

2.1 Briitely’s Role

Briitely acts as:

• a service provider to its business Customers; and

• a data processor or sub-processor with respect to personal information processed through the Services on behalf of Customers.

2.2 Customer Responsibility

Customers act as the data controllers for all personal information relating to their own clients, leads, or contacts (“End-User Data”). Customers are solely responsible for:

• determining the purposes and means of processing End-User Data;

• obtaining all required consents or establishing lawful authority for collection and use;

• providing appropriate privacy notices to End Users; and

• complying with applicable privacy, consumer protection, and anti-spam laws, including Canada’s Anti-Spam Legislation (CASL).

Briitely processes End-User Data only in accordance with Customer instructions and for the purpose of providing the Services.

3. Information We Collect

3.1 Information Provided by Customers

We may collect personal information from Customers and authorized users, including:

• Name and business contact information

• Email address and telephone number

• Company name and account credentials

• Billing, subscription, and payment-related information

• Communications with Briitely, including support inquiries

3.2 End-User Data Processed on Behalf of Customers

Customers may upload, store, or otherwise process personal information relating to their own End Users through the Services. Briitely does not control this information and processes it solely as a processor or sub-processor.

3.3 Automatically Collected Information

When the Services are accessed, certain information may be collected automatically, including:

• IP address

• Browser type, device information, and operating system

• Usage logs, access times, and interaction data

• Cookies and similar tracking technologies

4. Purposes of Use

Personal information is collected and used for the following purposes:

• To provide, operate, and maintain the Services

• To authenticate users and manage Customer accounts

• To process payments and manage subscriptions

• To communicate service-related notices and support responses

• To monitor platform performance, reliability, and security

• To comply with legal and regulatory obligations

• To protect against fraud, misuse, or unauthorized access

5. Consent

Briitely collects, uses, and discloses personal information with knowledge and consent, except where consent is not required or is waived under applicable law.

By accessing or using the Services, Customers consent to the collection, use, and disclosure of their personal information in accordance with this Privacy Policy.

Customers are responsible for obtaining appropriate consent from their End Users.

6. Third-Party Service Providers and GoHighLevel

Briitely relies on third-party service providers to deliver the Services, including:

• GoHighLevel, which provides the core platform infrastructure and functionality

• Payment processors (e.g., Stripe)

• Hosting, analytics, and security providers

These service providers process personal information only as necessary to perform services on Briitely’s behalf and are contractually required to safeguard such information.

Use of the Services involves processing personal information through GoHighLevel in accordance with GoHighLevel’s Privacy Policy and Data Processing Addendum (DPA). Customers are encouraged to review these documents as part of their compliance obligations.

7. Cookies and Tracking Technologies

Cookies and similar technologies are used to:

• Maintain secure user sessions

• Enable essential platform functionality

• Analyze system performance and usage patterns

Users may manage cookie preferences through their browser settings; however, disabling cookies may limit functionality of the Services.

8. Disclosure of Personal Information

Briitely does not sell personal information.

Personal information may be disclosed:

• To service providers assisting in the operation of the Services

• Where required by law, regulation, or lawful authority

• To protect the rights, property, or safety of Briitely, Customers, or others

• In connection with a merger, acquisition, reorganization, or sale of assets

9. Data Storage and International Transfers

Personal information may be stored or processed outside of Canada, including in the United States, where it may be subject to foreign laws and lawful access requests.

Briitely takes reasonable measures to ensure that personal information transferred internationally receives a level of protection comparable to that required under Canadian privacy laws.

10. Safeguards

Briitely employs reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

11. Retention

Personal information is retained only for as long as necessary to:

• Provide the Services

• Fulfill legal, accounting, or regulatory obligations

• Resolve disputes and enforce agreements

Customers may request deletion of account data, subject to applicable legal requirements.

12. Access and Correction

Individuals may request access to, or correction of, their personal information held by Briitely, subject to legal limitations and verification of identity.

Requests may be submitted using the contact information below.

13. Linking of Privacy Policy

Customers are required to ensure that a clear and accessible link to this Privacy Policy is provided in all digital assets that collect personal information through the Services, including but not limited to forms, funnels, calendars, and chat interfaces, in accordance with GoHighLevel platform guidance.

14. Children’s Information

The Services are intended for business use only and are not directed to individuals under the age of 18. Briitely does not knowingly collect personal information from children.

15. Changes to This Privacy Policy

This Privacy Policy may be updated periodically. Any changes will be posted on our website with an updated “Last Updated” date. Continued use of the Services constitutes acceptance of the revised policy.

15. Contact Information

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

Briitely
Email: [email protected]
Website: https://briitely.com/